The disruptive innovation approach is a theory first developed by Harvard Business School professor Clayton Christensen in 1995.Disruptive innovation is when a product or service is more affordable, more accessible, and often better performing than existing offerings, so market lead... Read More

Process innovation is the application of a new technology or method in its products or services that helps a company stay competitive and meet customer demands. Competition in the market, high speed of globalization, increasing customer requirements and developments in technology lead companies t... Read More

Social innovation, defined by the Center for Social Innovation at Stanford University as producing more effective, efficient and sustainable solutions to social problems, has gained even more importance in companies with the COVID-19 pandemic that entered our lives in 2020.Social in... Read More

A business model is a conceptual framework that encompasses a company's processes for creating value and delivering that value to its customers. On the other hand, business model innovation is the name given to creating brand new ways of doing business or to strategically diversifying your bu... Read More

Product innovation is a type of innovation that represents solving a problem with a large number of consumers with a new product. There may not be any products on the market that previously addressed this issue, or there may be other products currently addressing this issue in a different way.... Read More