About Us

This is how we feel and how we think


We believe innovation is tailed by many myths that still awaits to be busted.
Here are some common myths:
Innovators are “born and cannot be made.”
Innovation has to be “something mind-blowing and entirely new.”
Innovation is a “solo activity.”
Innovation is “top-down.”
You can’t “force” innovation.


We inspire and empower organizations to build and operate products that meets the genuine needs of the customers.
Eventually, every company has a risk to lose grip of the true need behind customer demand. It takes a culture, a method, and people that are in a quest for the authentic customer need.


We work on a Build & Transfer model.
Every endeavor to kickstart a {***}. We help our clients for a future where they build their products independently. We train solely to transfer competency to ship products that meet the customer needs.


The most powerful forces in the universe derive from keeping it simple.
We focus simply on discovering the roots of the needs and guide our clients to focus only on the fundamentals that deliver progress.


Most innovation processes fail because people misjudge the problem-solution fit.
Products live and breath, as your customers do. We help you prioritize the forest, instead of just the trees.

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Got any questions? Don't hesitate to reach out.